Should i use www or not for my ecommerce store

To www or not to www that is the question or to make it a little more contemporary…

Ooh na na, what’s my name
Ooh na na, what’s my name
Ooh na na, what’s my name…


If you already have a website and you want to drop the www and simply have show everywhere on the internet.

Step1: apply a 301 redirect from to this will redirect any old links that may be using the and will tell google to permanently redirect to

Step2: Access google webmasters and set your preferred format so Google knows which one to use. You might just have setup in google webmasters – if you attempt to set the preferred domain to you’ll get a message informing you that you need to verify the site. Don’t panic this part is easy. Simply add a to google webmasters as a new site and then go back in to set your preference.

If you want to go from to then just do the opposite of the steps outlined above!

What is the best practice or

If you’re setting up a new website, online store or blog I would advise that you go with as your primary but also ensure that subdomain is setup.

Advantages of dropping www are.

  1. Cleaner URL
  2. Shorter URL for sharing
  3. Easier to read
  4. Clearer in Google Search results
  5. Shorter URL means you can use more text in the link for SEO and PPC advertising
  6. People say not in speech, Google algorthims are constantly trying to replicate users behavior.
  7. More websites are beginning to switch over to non-www domains.

Top websites that don’t use


The trend is that any new high tech well funded business are using non-www domains to shape a better and easier to read web of tomorrow.

What do you think?