Search and Social Trends for 2012

With the 2011 Christmas and New Years celebrations now a distant memory minds are firmly fixed on planning for the e-commerce year ahead. Here’s a roundup of SEM predictions and new years resolutions for you to digest.

Search Engine Watch 2012 Predictions

  1. Social CRM becomes a central part of mainstream business activity
  2. Social Media will be a central factor in search algorithms
  3. Sales employees and customers will be an extended arm of the marketing team.
  4. Mobile and social evolution with search
  5. Daily deals to receive higher prominence in search results

read more at Search Engine Watch

Search Engine Land 2012 New Year Resolutions

  1. Think mobile first
  2. Listen to mobile searches
  3. Invest in mobile pages
  4. Connect with the long tail
  5. Make local connections
  6. Simplify app discovery
  7. Turn searches into followers
  8. Don’t ignore the “App-tribution”
  9. Give thoughtful shortcuts
  10. Re-imagine the landing page
  11. Google Dials-up New Incentives & Options For Advertisers
  12. Advertisers Find Themselves Needing To Make Friends
  13. Search Outpaces Apps For Dominance In Mobile Marketing
  14. Exchanges Increase Transparency, Resulting In Increased Investment

read more at Search Engine Land