Email Marketing ROI Infographic

A recent survey of UK email marketing professionals has shown that 61% of them are not happy with the performance of their email campaigns. The study cites a poor design, lack of strategy and no mobile strategy as the main reasons for the sub-par performance.

Email Marketing ROI

 

Mailchimp have put together a list of common mistakes that are made when developing email marketing campaigns.

Unbounce have a nice list of best practices for sending great emails.