Email Marketing ROI Infographic

A recent survey of UK email marketing professionals has shown that 61% of them are not happy with the performance of their email campaigns. The study cites a poor design, lack of strategy and no mobile strategy as the main reasons for the sub-par performance.   Mailchimp have put together a list of common mistakes ...

Green Email from Etsy.com

I received a lovely fresh email into my inbox from the good people at Etsy.com today.¬†Hats off to the designer and content curator who put the email together. I thought the “Today’s email brought to you by¬†Taylor” feature was a nice touch. It would be interesting to see if adding this human touch would reduce ...