Irish Retail Convenience Stores Report

AIB recently commissioned Amárach Consulting to carry out a survey of independent convenience store retailers. The full report available here (pdf) provides an interesting insight into how local Irish retail stores are fighting back the recession in Ireland. The survey found that many retailers are now looking to new ways of engaging with consumer through channels ...

Customer Journey UK Retail Online

Understanding your customers purchasing behaviour is one of the most important insights that you can have. Getting a better insight will allow you to optimize your marketing funnel so you are getting more bang for your marketing budget. Smart marketers know that to market effectively you need a good marketing mix to target the right ...

Email Marketing ROI Infographic

A recent survey of UK email marketing professionals has shown that 61% of them are not happy with the performance of their email campaigns. The study cites a poor design, lack of strategy and no mobile strategy as the main reasons for the sub-par performance.   Mailchimp have put together a list of common mistakes ...

Green Email from Etsy.com

I received a lovely fresh email into my inbox from the good people at Etsy.com today. Hats off to the designer and content curator who put the email together. I thought the “Today’s email brought to you by Taylor” feature was a nice touch. It would be interesting to see if adding this human touch would reduce ...

How to Grow your Facebook Fan Page

Do you buy things from people you don’t trust? Well some people are always drawn to an incredible deal that is usually too good to be true. The old retail saying of people buy from people remains true today as it ever did. When consumers are buying an item for the first time from someone ...

Mobile Usage Amoung Teens in Ireland

Thinkhouse undertook the Mobile Youth Survey in July 2012 to reveal current habits and trends in mobile usage amongst Irish youth audiences. The research has thrown up some interesting results which confirms what we already thought we knew about mobile usage amoungst teens. check out the infographic below.

Should i use www or not for my ecommerce store

To www or not to www that is the question or to make it a little more contemporary… Ooh na na, what’s my name Ooh na na, what’s my name Ooh na na, what’s my name…   If you already have a website www.example.com and you want to drop the www and simply have example.com ...

5 Tools and Resources to Improve your Conversion Rates

Traffic + Conversion = Sales…. making sales online is a sinch right? if only this was true. You’ve worked hard and have invested in advertising campaigns to get more traffic to your site. Now it’s just a matter of converting. To help you along the way here are 5 tools and resources to get you ...

5 ecommerce tips for your online store today

5 quick e-commerce tips for you to implement on you online store today. Free Delivery: Every tom dick and harry are doing it but should you? If you’ve tight margins think twice about giving away free delivery just because everyone is doing it. If you can afford to give Free Delivery then make the most ...

Search and Social Trends for 2012

With the 2011 Christmas and New Years celebrations now a distant memory minds are firmly fixed on planning for the e-commerce year ahead. Here’s a roundup of SEM predictions and new years resolutions for you to digest. Search Engine Watch 2012 Predictions Social CRM becomes a central part of mainstream business activity Social Media will ...